What This Is: A 4-stage growth playbook with week-by-week checklists, an MRR tracker, CAC/LTV financial model, churn analysis framework, sales process docs, and a hiring roadmap — built on Elena's real 18-month journey from $0 to $112K MRR.
warningWhy You Need This
Most founders fail to scale because they use the same tactics at $50K that worked at $5K. They don't know what metrics to track, so they optimize the wrong things. They hire too early or too late. They ignore churn until growth stalls.
The $0-to-$100K journey has four distinct stages. Each one requires different tactics, different metrics, and a different mindset. This playbook gives you the exact playbook for your current stage and tells you exactly when to transition to the next one.
checklistWhat's Included
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Stage 1 & 2 Checklists: Week-by-week action plans for $0 → $30K MRR, including ICP definition, outreach, and inbound channel setup.
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Stage 3 & 4 Checklists: Quarter-by-quarter plans for $30K → $100K, covering hiring, paid acquisition, and expansion revenue.
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MRR Tracker & Forecaster: Monthly revenue tracking with a 6-month forecast model.
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CAC/LTV Calculator: Unit economics model with health-check ratios and payback period.
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Sales Process Documentation: Demo script, objection handling, qualification checklist, and onboarding flow.
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Churn Analysis Framework: Track, categorize, and fix every cancellation reason.
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Hiring Plan: When to hire, who to hire, and what each role owns at every stage.
Details provided for members.
Tip 1: Match Your Tactics to Your Stage — Manual outreach works at $5K MRR. It does not scale to $70K. Know where you are and act accordingly.
Tip 2: Fix Churn Before Scaling Acquisition — Reducing churn from 5% to 3% adds more MRR than doubling your ad budget at the same close rate.
Tip 3: Document Before You Hire — Write down exactly how you close deals before bringing on a sales rep. They need a process to follow, not just a quota.
Tip 4: Track LTV/CAC Weekly at Stage 3+ — If this ratio drops below 3x, stop scaling spend immediately and debug the funnel.