What This Is: A member-only, end-to-end funnel system for microteams: ICP clarity, positioning, acquisition channels, growth loops, CRM automation, email nurture, and pipeline management in one repeatable playbook.
lightbulbHow To Execute This Playbook
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Week 1: Complete the marketing plan workbook (goals, KPIs, channel bets, budget, and owners).
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Week 2: Lock ICP, positioning, and voice-of-customer language before channel execution.
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Week 3: Launch one primary acquisition engine and one support motion with explicit metrics.
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Week 4: Install form-to-CRM automation and lead scoring/routing with SLA enforcement.
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Week 5: Activate segmented nurture sequences and weekly pipeline review cadence.
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Weeks 6-8: Run one improvement experiment per week across message, routing, or conversion.
inventory_2What You Get
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7 implementation templates: one per funnel stage, each with checklists and formulas.
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Automation recipes: concrete workflows for capture, enrichment, scoring, and routing.
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Prompt pack: outreach prompts and quality filters for fast but high-signal prospecting.
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Operational cadence: weekly funnel review structure to detect leaks and assign fixes.
Details provided for members.