What This Is: A 4-part email drip toolkit with pre-written sequences for every business model, platform setup guides, a segmentation playbook, and a performance tracker. Designed to turn cold leads into paying customers on autopilot.
warningWhy You Need This
85% of leads go cold because founders don't follow up consistently. The problem isn't that prospects aren't interested—it's that they're not nurtured. Email drip campaigns solve this by automating follow-up, building trust over time, and identifying hot prospects through engagement.
This toolkit gives you everything to go from zero to a running drip campaign: sequences you can copy-paste, step-by-step setup guides for 4 platforms, and a tracking system that tells you exactly what to optimize.
lightbulbHow to Use This Toolkit
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Map Your Lead Journey (Part 1): Use the worksheet to define what your prospects need at each stage, then pick the sequence template that matches your business model.
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Set Up Automation (Part 2): Follow the step-by-step guide for your platform—ConvertKit, MailChimp, HubSpot, or ActiveCampaign. Apply basic segmentation first, then layer in behavior-based targeting.
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Track & Optimize (Part 3): Log performance weekly using the tracker. Run one A/B test per month on your lowest-performing email.
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Customize Your Copy (Part 4): Swap in your product, customer names, and links from the subject line swipe file and email copy library.
Details provided for members.